Multiple campaigns for one website with multiple services?

[tuckervc]

Hi. Brand new to Moz Pro today. Question about whether to set up multiple campaigns for one website that promotes multiple services.

I own a law firm and we have one main location, one website, 5 attorneys, and about 8-10 practice areas we promote. Each practice area has its own page and related content in the form of guides and blogs. Website is southernmarylandlaw.com.

I only have this one website to track and promote, so I initially thought I only have one campaign. But I do want to track these separate practice areas separately. Each will have separate competitors, for instance. Each will need a separate set of keywords. People tend to search for a particular type of attorney, not just for the generic "lawyers."

Should I use my 10 campaigns to set up a different campaign for each practice area we promote? Am I doing something wrong by tracking my one website 10 different times in my account? If I do not do this, then how do I possibly track the various practice areas and their separate keywords and competitors?

Thanks for all your help and suggestions!

[dave.kudera]

Hey, Dave from the Help Team here!

Its really up to you how you want to structure your campaigns and by no means would be doing something wrong if you had multiple campaigns for different areas of your website.  This is a common practice for Moz Pro users who want to have separate reporting.  My recommendation would be to at least use one campaign slot to track the entire site, then use the other ones to have your more targeted campaign reports.  Hopefully that helps!