Video on Site Before Youtube?

[Kdruckenbrod]

We are going to create a few 1 - 2 minute instructional videos. I will be creating a blog that will include the video for our main website.  I want to say I read or saw (Whiteboard Friday) that Rand Fishkin mentioned to place the video on your site first for about a month (or weeks). Then, you can publish it on Youtube etc.

It sounds like a good plan.  Have Google index your blog with the video and receive organic traffic. Then place it on Youtube.

Is that correct? Is that the best practice?

Like i said, I think it was Rand that discuss this. Would love to get feedback.

Thanks.

[brooksmanley]

Great question – I've noticed for Whiteboard Fridays that Moz will use Wistia to embed a video in their post, and then post a video to Youtube, like you are suggesting. I would bet Moz has put a lot of thought into their strategy for video.

Here's a post from a few years ago that should be helpful – not sure if it's the post you're referring to: https://moz.com/blog/video-seo-post-rich-snippets

[randfish]

Yes! This is exactly what we do, and it's been a solid strategy for us. You can see a bit more depth about how we do this here via my presentation at Wistiafest a few years back: https://wistia.com/wistiafest/2014/speaker/rand-fishkin

[Kdruckenbrod]

Brooks,

Thanks for the information. I'll take a look at the video.

[Kdruckenbrod]

Rand,

Thank you for responding to my question. That's awesome...I'll make sure that's exactly what we do. I'm looking forward to see more about this from the link you provided.

Thanks again.