Payment Options in Footer

[Kdruckenbrod]

Hi Moz Community.

I'm currently working on cleaning up a website footer on an e-commerce site. I was curious to find out if including payment options is important? Either text or image icons. Including Visa, AMEX etc. Are there benefits of displaying them? Image attached.

Thanks

vcdoL

[Roman-Delcarmen]

Base on my experience can increase the trust and confidence of any some clients increasing your Conversion Rate, The BBB can help you with the backlink pointing to your site coming from your public profile on BBB. Can reduce your bounce rate

But from the SEO perspective, there are no big changes. I mean those badges will not create traffic to your site.

[Kdruckenbrod]

Thanks Roman.

You have answered my question and I agree with what you mentioned about the value of SEO.

[Roman-Delcarmen]

Always is pleasure to help