PDF Optimization Question: Does URL Structure Matter?

[Daaveey]

Hi Mozzers:

I am optimizing a bunch of PDF brochures within a client's website. Besides the typical optimization tactics I'm applying, (like these) I have a question regarding the file/url structure of the PDFs themselves. By default, the client is locating PDFs in an 'uploads' folder of their Wordpress site. So, a typical PDF might have a URL such as: https://www.Xyzinsurance.com/xyz-content/uploads/2015/06/Brochure-XYZ-Connect.pdf

My question: is there any advantage in eliminating all these sub-directories and moving the files into a main folder, simply titled '/brochures'  ??

Any insights or conjecture would be welcome!

[Nigel_Carr]

Hi David

I honestly would do exactly as you suggest.

The problem with the structure as it is is that it contains the date. If you want to present evergreen content then having the date in the URL is probably a bad choice. Presumably, if they are being presented in PDF form it means they are a useful download which is not restricted to the year/month they were published in.

I hope that helps

Regards

Nigel

[Daaveey]

Sorry for the late reaction to this response. Thank you so much, Nigel. We'll bear your comment in mind as we update this site's folder and file structure!