What is a Good Keyword Volume Score?

[randfish]

Hi All!

Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume.

Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range.

If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it.

As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about.

p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).

[LAJ]

My keywords for my site are low count, but Moz has zero or super low count for my keywords but google has numbers for all.

I guess this what you mean when you say Moz just has not collected data on the group of words I am searching for?

Is there any way to get Moz to pull this data for my keywords.I am not an SEO  person, just a woodcarver trying to figure out some traffic.

[randfish]

Hi LAJ - could you give some examples of the keywords where Google is showing search volume but Moz isn't? We may be able to figure out what's going on from that.

[LAJ]

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[LAJ]

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[randfish]

Thanks LAJ! I'll ask the team to look into these straightaway.

[rjonesx. 0]

Hi LAJ,

I am Russ Jones, Principal Search Scientist at Moz, and I am primarily responsible for our keyword volume model. This is a common question we get at Moz and there are typically 3 parts to the issue:

1. Google Keyword Planner combines similar words together for volume. For example, take the term "stepping stone molds". Google actually combines the volume of at least 4 keywords "stepping stone molds", "stepping stone mold", "step stone molds", "step stone mold". So, when you see Google's numbers for the term, you are actually seeing the combined volume. There are certainly even more variants (misspellings for example) that Google combines into that phrase. Google doesn't tell us, which is why we use clickstream data to build our models against Google volume. We call this the "disambiguation" problem.

2. Our model is intentionally conservative. Our models are intended to give users a conservative estimate so they don't over-estimate potential traffic and then waste resources (dollars, time, etc) on terms that just don't deliver the traffic. We would rather you be pleasantly surprised with the results of your campaign than underwhelmed and, even worse, under-water, so to speak. This is accomplished a number of ways, one of which is removing outliers more aggressively if they are greater than the the predicted volume. This also helps with severe disambiguation issues like Google Keyword Planner telling you a keyword like "facbook" is searched tens of millions of times because it considers it the same as "facebook".

3. Our model isn't exactly average search volume. The technical definition of our search volume range would be "the highest range of volume which you could expect 6 or more months out of the year to receive that amount or more impressions". This means that things like seasonality (which definitely impact landscaping related terms) will cause a lower volume average.

All this being said, we are constantly revisiting and improving the model. I am looking forward to an early 2018 revamp of the model which better integrates seasonality. However, in general, our numbers would and should always be lower than Google's because we disambiguate terms rather than join them together.

[abdulmaajied]

Hi Russ,

When you say:** "Google Keyword Planner combines similar words together for volume"**

Is it not perhaps because Google treats similar keywords as one keyword?

Or is it because Google uses LSI to find synonyms of words you want to rank for.

"LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. “collectors”, “automobile”, “Bentley”, “Austin” and “car auctions”."

_Taken from: https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/_

So as you can see, all the words Google groups in keyword planner would be relevant since if I want to rank for "collector's cars" then I would want to know what are all the monthly search volume for the all possible variations of that keyword which I want to rank for.

Am I missing something here?

Would like to know your thoughts. 
Thank you in advance.

[Guest]

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[BAconsumidor]

Hello,

Recently we bought the Moz tool but when using the Keyword Explorer tool it shows NO DATA for the monthly volume data for our keywords based in Colombia. How can I find an alternative way for this huge inconvenient?

Thanks,

Daniel C.

[Jimmeh]

Try and use Express VPN and link yourself to that localized server. One you are connected, try using Predictive Query to determine what keywords are being searched for, and if indeed nothing comes up within PQ at all.

[hamedskandari]

Thanks

I don't know if it's  possible to share my link to get more explanation, I share it .

could you please give me your idea?

https://hamedeskandari.ir/

[NIlle-illu]

HI I see that this is  rather old post, but ill ask anyway. I run an lgbt business, and when I search at Moz almost none of the gay words i search as f.eks "Gay wedding cards" there are only data on a few of the words. Am I doing something wrong or is it that none of these words have been collected by Moz?

• Nille

[hellosir]

Moz is good but I wan more data  many time low competitive keyword I search no data  monthly volume .when I work on my site myspiritualguru its Hindi site  your work is grate just need little more info sir.

[yogesh420]

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[Anualam]

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[Anualam]

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[Ravish0542]

How do I find keywords for my site? This is my site https://cscvlesupport.com

[Anualam]

Recently we bought the Moz tool but when using the Keyword Explorer tool it shows NO DATA for the monthly volume data for our keywords based in Colombia. How can I find an alternative way for this huge inconvenient? Tech Helper

[thematter]

i Have been using moz for key world on zee world niche.

moz is the perfect tool for link building and analysis.