Better use Google Analytics? This is for Conversion Rate Optimization purposes

[Eric_S]

Hi Moz-ers,

I've had much help from the Moz community and hoping you can help me out on this one too.

I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect...

Is it possible to set up Google analytics to track this?

These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization.

As usual, looking forward to the advice we receive!

Thanks,
Eric

[John.Moz.com]

Hi Eric,

Can you explain this is more detail? Are you looking to track user behavior on a select group of pages on your own website? If so, you can simply view that information in Google Analytics by either creating a segment that only shows the pages that you want or by setting up an advanced filter as you are reviewing the report that you want.

Is there any reason why you wouldn't want to track the rest of your website or are you just speaking about being able to do analysis on a select group of pages?

Hope that helps,

John

[Roman-Delcarmen]

What do you want to track in specific?

the search queries?
the site where they are coming?
how to improve your conversion rate?

For search queries, you will need to set up some advanced features on GA.
For your source of traffic, start to implement UTM links will help you.
For CRO Optimizely is the best in my opinion of Google Analytics Premium
Tag manager is a good option too.

[Eric_S]

Hi John,

Thank you for your help and suggestion of creating comments.

I do think the aim is broader. I'd love to create customer journeys and see the behaviour of our visitors to the site. Segments on those pages are indeed a start. Where should I go from there?

Then, the ability to understand what our visitors are looking for (info, guidance or advice) and come up with data backed solutions to improve customer experience. How can I effectively come up with a evaluation based of GA data?

Really appreciate your help on this!

Many thanks,

Eric

[Eric_S]

Hi Roman,

Please could you explain briefly why those steps are important?

Is search queries what they search on google and then come through to our page? If so, would linking some Keywords research be really useful here?

Source of traffic is really important, how can I easily manage a large site where not all UTMs are set up? I also need to differentiate between paid and organic listings. What are your tips in doing this?

Your help is greatly appreciated!