How to outrank list and lifestyle websites

[nhhernandez]

Hi everyone,

We have a fully optimised client site with Moz optimisation scores of 95% and above. Each month we also create 1-2 backlinks. However, for the keywords we track, our client's site is stuck and no longer moving up at the bottom of page 1 and further down to page 2 and 3.

The keywords ranking on first page are also getting very low click through rates - between 1% and 3%.

The sites that outrank us are a mix of:

• Top X Places to visit...
• X Best Places to see...
• Trip advisor
• Things to do in...
• A guide to the best...

Is there a chance for us to outrank the type of sites above? Will persevering in link building do the trick? I understand this may take a while because we have a fixed time and budget for each of our clients. If we can't outrank these lifestyle and list sites, will beating just direct competitors be enough? However, this won't change the low CTR issue...

Another solution we're looking at is to change our keywords, which may be a bit tough because the current ones we track, even though they are a little broad, are exactly what the client offer and already have low search volumes. Going more specific will surely have lesser search volumes.

Thanks in advance.

[Contentweaver]