Back links from seller review platforms

[Swifttechbuy]

I did a back link research on one of our competitors and saw a back link from resellerratings.com listed as back link from a high authority website.

My question is do any of these review platforms shopper approved, resellerratings, or trust pilot gurantee a do follow back link if i create an account with them? if so, which one?

[Nigel_Carr]

Hi Swiftech buy

You know, if you listen to the much-lauded SEO guru Eric Ward, who sadly passed away recently he will tell you that Google has never specifically stated that nofollow links are useless. That said I personally would rather garner backlinks from dofollow sites as long as they are acquired for free and organically.

https://moz.com/blog/tribute-to-eric-ward

If you are looking for a review site solely on the basis of them having dofollow backlinks then I would stop what you are doing right now as this is very far from the right attitude for link building.

Use a review site that will garner quality reviews from actual users, purchases or adopters of a product or service. Do not think of it as a big source of backlinks where all your backlink problems will be sorted in on fell swoop. They won't.

If the use of the review site leads to quality leads because people have read how great you are then great - it will increase engagement on your site which can only be good for SEO.

The actual SEO benefit of receiving a big number of backlinks from say, Trustpilot is relatively low and falling, as Google concentrates on quality content and user experience. Imagine 1000 backlinks from one domain, looks spammy right?

Do it, but do it organically and not because of the chance of getting a low-quality dofollow.

Regards

Nigel

[Swifttechbuy]

hi nigel

thanks for the swift reply

off course my SEO strategy is not just collecting back links

the reason i asked about do follow  links specifically is because i am trying to understand the complete benefits of these 3 review sites i mentioned. but information on other benefits such as  conversion rates, brand credibility and other benefits  was much easier to find. So i already have my questions answered about many of these things you mentioned through my research but the back links question was something i couldn't find a specific answer for and as a site that just launched with a domain authority of 1. i don't have a budget to experiment so i have to collect as much info as possible and get as many FACTS as possible.

so even though your answer did allude to a do follow backlinks i would love a more specific answer

is the back link generated when i create an account automatically or when a customer leaves a review?

[Nigel_Carr]

Hi Swiftech buy

As far as I can see resellerratings.com is a dofollow backlink so it would add to the overall weight of backlinks you would be looking for, Trustpilot is nofollow. (Just go to the page right click>view page source and look for the link)

If I was starting a new campaign on a brand new site with 1 DA I would look for a wide range of varied backlinks as possible which would include getting in local directories, local/national (if you can) news sites, suppliers, partners and maps. Rand did a Whiteboard Friday on this a while back.

Watch this for advice on getting those first 50 backlinks:

https://moz.com/blog/link-building-tactics-to-acquire-50-links

And this on the value of nofollow

https://moz.com/blog/seo-value-nofollow-links

My advice is, don't sign up with a review site just because of one dofollow backlink. (Finally, yes the backlink is created when you sign up with them)

Regards

Nigel