Buttons (not sitelinks) under search results?

[sbatx]

I have seen several search results in the past have buttons show up under the search results going to pages on the site. Of course now I can't find a concrete example, but they weren't just links, they were actual buttons. I know about the sitelink process (or lack thereof, really), but how does one get the buttons? Is it strictly a paid thing in Google?

[GabeJordan]

Hi Sbatx,

I have not seen button sitelinks in the serp, but are you sure that they were organic? I have seen pappa Google test out new things like images sitelink extensions in AdWords. Check out this article by Search Engine Land and let me know if that is what you saw.

Cheers,

G

[AL123al]

Do you mean on mobile? If so I have seen the buttons too and wondered how some industries showed these and others did not.