Migrating to a new domain

[BeckyKey]

Hi

The company I work for are planing to re-brand & come under our parent company name. This means the whole site will be moved to a new domain.

Does anyone have any experience with this and can give me some useful docs to read/any advice?

Thank you!

[Katarina-Borovska]

Hi Becky,

We are in the process of migrating our site. It's not quite same, but I would appreciate if you can be more specific with your questions as this is a huge thing to do. Is it ecommerce or just a brand promotion website? Is the new website live with existing content already or you are moving to a brand new website that you need to populate? If it's established, are you migrating under a better domain? Consider backlinks, potential duplicated content, redirects and all these things. Also, don't forget to merge everything other, such as social accounts - if this is your business objective.

Sorry for brainstorming, but if you can list more of your concerns specifically and describe the situation further, I am happy to share our experience and be more specific with my answer.

Many thanks.

Regards,

Katarina

[Roman-Delcarmen]

Hi Becky

I think this post can help you
https://moz.com/blog/seo-guide-how-to-properly-move-domains

Regards
Roman Delcarmen

[elerman]

I agree, the how to post Roman mentioned is very comprehensive in terms of what not to do and what to do.

[elerman]

I believe you'll find Romans link to Moz's guide on migrating very helpful but here is another resource for some additional things to do and avoid.

http://searchengineland.com/changing-domain-names-2016-10-easily-overlooked-steps-can-save-seo-248484

[BeckyKey]

Great thank you!

[BeckyKey]

Hi,

Thanks for the reply.

It is an ecommerce site, the company is re-branding, so the domain will come under the new company name. The new website is not live, we have the new domains and the URLs currently redirect to our current site & there is no content on the new domain.

Is it worth adding any content to this new site for now?

Thank you

[BeckyKey]

Hi everyone

Thank you for your feedback this is really helpful!

Is it worth having any placeholder information on the new domain to build up authority whilst we're in the process of the migration? Obviously we don't want it to be duplicate info however so it doesn't have a negative impact.

Thank you