Comprehensive content and ranking

[seoanalytics]

Hello,

I was watching a whiteboard friday saying the more comprehensive your content is the better you will rank,.. but I don't entirely agree with that because to me it means that in order to beat your competitor you need to write more than they do (or answer questions that people are asking typing this query), that doesn't sound right, does it ?

For example it means that for a query like "Italy bike tours" if you have on your page just the name of the different destinations your offer and your competitor has more destinations + the price of the trip listed and the level or each trip, he will rank in front of you ? I have a major doubt on that but maybe I am wrong...

My guess is that in an imaginary world where your page has the the same exact PR as your competitor if you are more comprehensive you will rank higher but only is that case, isn't it ?

Thank you,

[EGOL]

Beat everyone, by including a map of each tour, photos of scenery, rate the difficulty of the ride (with explanations of the topography), how long it takes most people to complete, interviews with people who have completed the route and suggest stops for lunch or refreshments.  Don't play around thinking that a price and a level and two more tours is a competitive advantage.  Blow the competition entirely out of the water.  This is war not tiddlywinks.

[seoanalytics]

Thank you for you detailed reply. I agree with you but those are thing that you only do once you are ranked on the 1 st page and want to decrease your bounce rate and increase your user engagement on the page. I know I could do it right away but would rather wait to see where I rank 1 st.

[EGOL]

**those are thing that you only do once you are ranked on the 1 st page **

In my opinion, the content richness and detail are what causes visitors to value the page, share it, and occasionally link to it.  They are also what google sees as part of a superior page and rewards with rankings.

want to decrease your bounce rate and increase your user engagement on the page

I believe that these are ranking factors.  Build them in first.  You will get faster results and need fewer links.  And these are the attributes of a page that earns links.

I think that the best use of a content creators time is to do a rightful job on the first pass, rather than come back later to patch and repair.

[seoanalytics]

Thank you for your quick and detailed reply. It confirms what I thought.