How would you build links to this page?

[wozniak65]

Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/

What are some natural ways to build links to a page like this?

Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy.

Any suggestions on how to build natural links to these pages?

Cheers.

[donsilvernail]

Wozniak65,

I believe your ultimate goal is to drive sales of these dresses. Maybe reach out to high profile fashion bloggers. Possible give some samples of your goods to get a review and post on their websites. If they are influencers this could drive extra traffic to your pages. You will have to partner up and build some relationships to be able to get these category links on relevant sites.

Thanks,

Don

[landport]

Why don't you try and do some kind of work with universities? This might be out of date now, please correct me if it is, but I think .edu and .ac.uk links tend to have a nice domain authority. Links from these sites could help your site's trust ranking increase.

Maybe donate blog posts about how to build a career in fashion to universities/colleges providing fashion courses. If they publish it online you get link juice. Where I work, we recently ran a workshop with some college students (in a lab, we're a scientific manufacturer) and they wrote a blog post about it. Good PR and we now have a link leading to our website from a .ac.uk domain – I actually saw our domain authority rise by 1 point after that link went live.

Anything you can do with education will always help. So internship competitions (have lots of different uni's/colleges publish a post advertising work experience with you) or any other collaboration.

Cheers

Mike