How To Assign Pricing Based On User Location (Traffic Coming From Adwords)

[RobCairns]

Hi Mozzers, this may be more of a web development/analytics question than SEO, but hopefully someone has the experience to help me out.

My company is currently conducting an Adwords campaign targeting B2B clients for products and services across Canada. Ideally each customer is registered as a client in our system when they make purchases, but this limits our customer base to those willing to create an account with us and wastes our Adwords budget.

Now we are moving towards a "walk-up" e-commerce platform which would allow non-members to make purchases without setting up an account first. However, pricing for our products and services differs based on province (different taxes, transportation costs, etc.) and the system currently requires a user to login in using their postal code (zip code) to help the platform generate products, services and pricing specific to their area.

This has caused an enormous bounce rate and I am looking for a way to generate said product/service/pricing lists based on some form of automated system which identifies their location and reacts accordingly. In other words, I want our system to recognize where a user is searching from and provide them with the relevant information without them having to input any data (in this case, their postal code).

I had thought that using a Google Geolocator API might do the trick, but I'm unsure as to whether it is useful for what I have in mind.

Has anyone had this experience before and if so, what solutions did you come up with?

Looking forward to any insights and suggestions!

Rob

[Roman-Delcarmen]

Basically you need to use a Geolocation script to determinate which version of your website

Example you sell on 3 different regions, so you have 3 version of your website Cananian Dolar, American Dolar and Mexican Pesos

1. Mexico
2. Canada
3. USA

So your script will dertimate firts what kind of user is getting into the website and the will show the right version

This is one of the sites that I manage and as you can see.

https://www.phen375.com/
and as you can see has multiple languages and multiples currencies ( 6 currencies and 7 languages availables) so if we have a client coming from Mexico, the browser will show the spanish version or if the client is from France the browser will show the French Version with Euros as Currency.

Hope this information would help you

[Roman-Delcarmen]

[Roman-Delcarmen]

This is just an example of the code that you are looking for, Keep in mind that you have to prepare your website as multilingual and multi currency website.

[RobCairns]

Hey Roman,

Thanks very much for your response - our issue is not so much with multiple currencies within the same website (we're only selling in $CAD). The issue is that our products ship out from various warehouses located across the country.

Promos and special deals are available, but they can be different in different provinces.Since we want to reduce shipping costs and it's important that customers see deals that are relevant to their regions (provinces), we need their postal (zip) code in order to give them relevant products and promos.

The problem is that asking someone for their postal code reduces our conversion rate and lowers our sales, so we are looking for a way to geographically locate a visitor to the site without them having to fill in their postal code.

Hope this helps to clarify!

Thanks,

Rob