Should I focus on building links to my homepage, or internal pages?

[Dunjenman]

I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage?

More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.

[benesmartin]

Hey there,

It's natural that most of the back links will get the homepage. However, there should be some diversity as well. I would recommend to look closely on the relevance of the page you are going to get the link from. If some of your articles would be more relevant than the homepage, I'd definitely go for the article. Also, make sure that the anchor texts naturally differ. Sometimes the anchor text could be the link itself, sometimes name of your domain but I'd try to get link through a keyword rich anchor text within the content.

Hope it helps. Cheers, Martin

[DickensLawGroup]

I've wondered the same thing, thanks for the helpful answer!