Backlinks that go to a redirected URL

[thinkLukeSEO]

Hey guys, just wondering, my client has 3 websites, 2 of 3 will be closed down and the domains will be permanently redirected to the 1 primary domain - however they have some high quality backlinks pointing the domains that will be redirected.

How does this effective SEO?

Domain One (primary - getting redesign and rebuilt) - not many backlinks
Domain Two (will redirect to Domain One) - has quality backlinks
Domain Three (will redirect to Domain One) - has quality backlinks

When the new website is launched on Domain One I will contact the backlink providers and request they update their URL - i assume that would be the best.

[benesmartin]

Hey there,

Yes, contacting the providers would be the best available option.

Have you considered redesigning the domain Two or Three instead of the domain One? I think it could possibly save you some time and link juice since you wouldn't need to contact the providers and change the current links.

Hope it helps. Cheers, Martin

[thinkLukeSEO]

Thanks for the response.

Its not possible to redesign the other domains, as the company has consolidated and changed names. Plus that wouldn't save time, its a massive job redesigned and recoding 2 websites! They need 1 big website now. They have very low DA also.

Does the link juice still get passed on redirects?

[thinkLukeSEO]

BTW, the 3 existing websites are all about the same topic.

[benesmartin]

Hey there,

Yes, the link juice still get passed on 301 redirects. Try to split the redirects in some time range so the new website doesn't have suddenly a lot of new back links. It could appear unnatural to Google.

I'm ready for any other questions. Cheers, Martin

[thinkLukeSEO]

Will do, thank you Martin.