Value of dormant domain

[mcorso]

My client used to own a successful domain. They sold the business, the domain was not used by the purchaser. My client bought back the business and redirects the original STRONG domain to their new domain. How can I find out current page rank, traffic, etc of the original domain?

Mik

[Tenlo]

So there are different answers to different parts of your question,

Rank: Without having any content there is nothing to rank, so there is no way of looking into where it would rank for keywords.

Traffic: If you are redirecting from that domain to your new one you will be able to see that traffic in your Google Analytics as referral traffic.

You also should check that domains backlinks, while it may have been strong and good in the past Google has made a number of updates to what it considers spammy links, so what was a good idea back then could be a negative factor now.

[SergioB1717]

You can check it at Google Analytics, this tool help you to see the trafic and manage the website

[Tenlo]

Google Analytics will only work if it is installed on an actual website, just a domain cannot be linked to a GA account as there is no site for its code to be placed on and measured.