How to get the most value out of an additional domain?

[Siim-at-Wire]

Hi,

My company domain is wire.com. We recently also acquired wire.chat domain

What's the best way to get value out of that additional domain?

• Wire is a messaging platform so "chat" is relevant but "wire chat" is not really a high volume term
• We don't have a whole lot of content, certainly no resources to build out additional valuable website

Is simply redirecting traffic the only sensible to thing given the above restriction? Any technical issues to be mindful of?

Thanks, Siim

[EGOL]

My response to "domain opportunities" is usually, let the domain expire and spend the registration savings on beer.

In this situation, I would do as you suggest and simply redirect.   That domain is relevant enough that I would give up the beer.

I would not take one moment away from my focus on my main project just to use a domain.  I would only use it if I had a new project and that domain was the perfect fit.