Brand or company name

[volmo]

Hello

Let s' say i am working for a multiservice company , sort of general contractor. We have a website using company name . Myccompany.com

I ve been asked  to make a new website owned by the same company but specific to the multisites multitechnic maintenance activity , which has beeger clients with specific needs

seo wise, is it better to call the seconde site myccompany-maintenance.com or to give a brand to the activity and call it  let's say newcompany.com  (by myccompany )

I would go for the second solution to avoid confusion in the the serp ? is it good to reuse the brand  in domains ? ( small company )

I hope my question is clear I  l listen to any advice , tks !

[AL123al]

Hi,

My preference would be the second i.e. a newcompany.com. In fact one of my clients has this scenario. The first company can link to the second and give it some authority. If it is a separate activity not related to the first company I would suggest a new brand. However, a new "company" would need to be distinct from the first company in order for Google not to lump them together. So a different address (if possible) and certainly phone number, social accounts etc.

[Guest]

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[Nigel_Carr]

I would go back to them and ask them why they wouldn't just add a section to their existing website to cover the new multisites multitechnic maintenance activity.

Option 1

If you use a sub domain or a concatenation of it as you have shown with the hyphen it simply looks bad from a URL perspective. One could argue that visually it is very spammy. Remember in the not too distant past you would have domains like www.the-best-maintenance-contractor.com (I made that up!) ? - It just looks unprofessional.

Option 2

The second option - to set up a new brand involves much more than just buying a new domain. There is a whole host of branding issues and SEO problems to consider:

No Domain Authority
New Logo
New Stationery
New Socials
New Email Addresses
New Google Tools etc etc etc

Plus the fact that a new brand name and URL can take a year to properly proliferate and find its optimum position in Google. You would effectively be starting from scratch.

Option 3

My preference in this case would be to use a folder for the new activity vis:

myccompany.com/maintenance

Then use sub categories of that.

myccompany.com/maintenance/activity1
myccompany.com/maintenance/activity2

etc

This will achieve much better results in SERPS as the company already exists and presumably already has Domain Authority.

You just need to tell them.

I hope that helps

Nigel

[volmo]

Hello

Thanks  AL123al, James and Nigel for your valuable anwsers. I am going to review the situation with point of views  . I ll write down a comment as soon as the decision is made