Better Business Bureau

[ChristopherGlaeser]

Two questions about BBB.

1. The PA for some company listings is 0 and the PA for others is much higher.  Is this because some companies have a link back to their listing and others do not?

2.I checked a random sample of companies with links from BBB to their company site, but the links are not listed in the OSE.  Why is that?

Best,
Christopher

[SVmedia]

I would assume it's a combination of what you mentioned, how long that listing page has existed, and how well it's linked to internally.

I am surprised what OSE doesn't pick up sometimes, but it's still the best thing out there for competitor analysis.  I'm sure it will continue to improve and it may very well pick up those links in the future.

Out of the 4 sites I help that have BBB listings not a one shows in OSE.  And the listings have existed for years.  Google Webmaster Tools shows them though, so assume they're not going unnoticed by Google.

[ChristopherGlaeser]

Thanks for the quick response.  Is SEO one of the reasons your companies are BBB members?  What are the PA for your BBB listings?

Best,
Christopher

[ProjectLabs]

I think a BBB link should be a great link for SEO purposes if you can afford it whether or not it is showing up in OSE. Since the price is prohibitive for smaller businesses, it is a good signal that you are a quality site (spam sites rarely have a link from the BBB).

The other benefit is that visitors are more likely to trust your site if you have a BBB badge since it is a trusted brand that has approved your business. This can lead to higher conversion rates because people are more likely to buy from sites that they trust.

[Czubmeister]

1. i use http://www.majesticseo.com for checking backlinks. It shows everything and is far superior than ose in my opinion.

[EGOL]

BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.

When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website.  This was over half of the guy's answer.  So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".