Why do they rank the home page?

[DoRM]

We are trying to rank for the key word Motorcycle Parts.  We have moved up to page 2 over the past couple months; however, google is ranking our home page not our http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts page that is for motorcycle parts.  We are working on internal linking to help point the right signals too.  Any other thoughts?  ( we have new content written to put in as well we just have to wait for an issue to be fixed before we can put it in)

[WhoWuddaThunk]

Home page has more links, better content, and uses the keyword in both the title and body.  A good fix would be to link out from your home page with the exact keyword to your landing page.

[DoRM]

That is easier said than done   We are working on pointing more signals to that page though.