How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?

[kirupa]

Hi,

Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with  page optimization score  of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+.

I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+

And so on. According to Google Search Console, I have 266 of links to my site with variety of root  domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!

[EGOL]

I went to Google and searched for "viking cooktop repair".  I went down through the SERPs and, yes, all the way down to position 100, I was still seeing title tags that were relevant for this query.  Often they had the exact query in the title tag.  Often they had two of the three words but there was no doubt that they were relevant.

This is an example of a query where there are a lot of competitors, and, although they are small, local, weak, and sometimes ignorant, they have moved onto the turf and own it.  When a new competitor arrives 20 years late for the fight, he can't walk in and obtain priority position by default.

In this situation, Google might be waiting to see more than links.  Other sites have twenty years of history, ten years of history, they have brand mentions, type-ins, user behavior data, reviews, a history of phone book presence... and Google is looking for confirmation.  This site went up last summer and already has 266 links.  Google probably knows that those are built links.  They are waiting for more data to confirm that the company is real.

[kirupa]

Thanks for your reply! You said, "They are waiting for more data to confirm that the company is real". What data do you think are they waiting for exactly? I've got reviews on Yelp and on the website, brand mentions... What did you mean by type-ins?

[EGOL]

If this company only does business within a short driving range of their offices, I would get local name, address and phone information on every page of the website.   That will help you rank for "viking cooktop repair in pasadena" and other local queries which are probably more valuable than ranking at #51 for "viking cooktop repair".  People search for their local repair person.

I would also be looking to get links, brand mentions, etc. from websites that serve the areas where the company does business.   Links from across the world or on the other side of the continent or state are not as valuable.  Some reviews would be helpful.

You need to demonstrate that you are a strong and established LOCAL business.  Go learn about ranking in the local SERPs if you have not learned how to do that yet.  On Moz, look for posts by Miriam Ellis

site:moz.com miriam ellis local search

and also information on this page...

https://moz.com/blog/category/local-seo

[matt.nails]

Kirupa,

As far as i am concerned, EGOL always has the best advice.

The only thing i would add is to recommend that somewhat controversial idea of running a PPC campaign to help your rankings increase. If your product, UX, etc. truly are better than the competition, but you have no traffic to prove that...Pay for traffic and let the user signals (assuming they are good) help you climb the SERPs.

What do you think EGOL?

Matt

[kirupa]

Thank you so much! I will definitely follow your advise. There is one thing that confuses me a little. My company has two locations: one in Pasadena, another one in Calabasas. I guess I can put those two locations for brand pages (Viking repair, Sub-Zero repair, etc) and for service pages (refrigerator repair, dishwasher repair).

However, we also service such upscale neigbouthoods as Marina Del rey, Bel Air, and Beverly Hills. I think if I mention my company's physical locations on those pages, it would be weird, wouldn't it? Yet I target "marina del rey appliance repair", "beverly hills appliance repair", and so on. Could you please let me know what you would do in a situation like this? Is there any chance that I can rank higher for those keywords without having physical local presence? Thank you!

[EGOL]

PPC might be helpful.  I don't know because I don't use PPC for promotion.  I don't like spending money on it.

Maybe someone else will support the idea and give advice.

[matt.nails]

thanks, EGOL.