Classified ads site and thin content + titles

[advertisingcloud]

Hello,

i have two questions. Issue 1 is that we are a classified ads site. I started thinking, analyzing why im not ranking even tho i have a lot more content than others and my backlink profile is also better. Googling the advertisements i see that 95% of it is duplicate content. People usually who advertise, add the same add to 10 maybe 30 sites. For google this is duplicate content. Any ideas what to do? I can manually edit ads, to write a bit of unique content, but that is not a long term startegy.

Question 2: My titles are all the same - Unique Name - Keyword im trying to rank for. There is around 1000 of such pages. Should i mix the titles up or it is still better to have 1 keyword which will help me to rank?

[OlegKorneitchouk]

You can template out "generated" text based on the ad details (e.g. category, location, poster bio). e.g. for all ads in "furniture" category, you have a paragraph of text that explains what the category is about. Depending on the location of the ad, you can publish a paragraph about the city/state. You can have the poster have the ability to submit a bio along with the ad. etc. The key is to add more topic relevant text to the page that would compliment the duplicate ad text.

You should target 1 keyword per page. You should keep the repeating "keyword" in the title if it is part of the keyphrase that you want all of your pages to rank for. It really depends on the keywords and content of the page(s).

[advertisingcloud]

Thank you a lot. Those are some superb ideas! We will be sure to implement.