Changing site title

[marangus]

I'm wondering what the procedure and implications are of changing my sites tile?

I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below.

Imaginary site title : soap benefits.org

Article:  The essential guide to making homemade soap

Slug:  The-essential-guide-to-making-homemade-soap

As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags.

As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization.

Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem.

Help appreciated.

[RobMay]

Absolutely. It makes total sense!

You are referencing the keyword you are targeting in the TITLE and Article TITLE (make this an H1 in your HTML) and as well the URL TITLE reflecting the article H1 targeting. It's all relevant to the goal of trying to signal the engines about the great content you are creating.

Make sure to write unique TITLES for each URL you create and target the keywords for each you are mapping against those URL's. Keep the Page TITLES in line as well and tie it all together. Very important to have a planned strategy around either working on a site that is already in place (and you are changing everything), or a new site with completely new development in and search targeting in place.

[Travis_Bailey]

It's good that you're thinking about this, but you may be worrying a little too much. I find it hard to have a site about soap or homemade soap without saying soap, at least a couple of times. It's generally a good thing to have the keyword target in the meta description, Title, slug and a possible variant for the h1. So long as the content actually pertains to soap - you should be okay.

What I would avoid is writing:

"So I heard you like soap. Soap is my favorite thing. I'm so glad you like soap too. Let's have a soap party. Soap is amazeballs! You likely need soap in Poughkeepsie. Soapy soap soap."

A site has a theme. It sounds like you're going to keep that theme. You're writing will likely be Top 10 Decorative Soap Ideas for 2014, or An Amazing Tour of 'Soap Factory Here' in Paris.

My overall recommendation is don't be too pious. Your site has a theme, stick with the theme.

Yes, All in One can help you change your titles. If you're worried about repeating a keyword in your blog title, go to the general settings in your WP Admin panel and remove the site Title and the Tagline. Go to the general settings in All in One and scroll to title settings. From there, remove | %blog_title% from both Page Title and Post Title format then save your updates.

Enter what you would like in your title tags on both pages and posts. I personally see nothing wrong with 'branding' at the end of your Title tags, but you can now add your branding wherever you want - rather than having it added by default. But it's your thing - your site - this should enable you to do what you feel is right.

[marangus]

Thanks for the reply Rob

Some of what you said went a bit over my head as I'm new to this.

So changing my site title and slug to something different from soap benefits (my example in original question) now leaves my article (homemade soap ) unique, especially if I no index tags, categories an author page. I've got that down.

Can i now simply go into allinoneseo and change "home title" to something different, a new title that won't cause over optimizing issues with my article? and if i do this, is there anything else I need to change, by that I mean does changing the home title cause any conflict with existing articles on my site?

Hope I'm wording this properly, I know what I'm trying to say, but being unfamiliar with wordpress it may come out not making sense, please let me know if I need to clarify better.

[Travis_Bailey]

The second to last paragraph in my response should get you through that. Best of luck - don't over think things. You don't sound like a spammer.

[marangus]

Thanks for the reply Travis.

I must have posted earlier as you replied and missed your first post. You got to the heart of what I was trying to say. What particularly bothered me was what I original posted, as the url looked like this xxx.soapbenefits.com/how-to-make-homemade-soap, then article title (how to make homemade soap) and blog title (soap benefits)

Like you said, it's hard not to write an article on something like homemade soap in a 600 word article without at least mentioning soap at least four of five times, I was thinking... mmm, including title url, etc.. I'm at 2% keyword density here.

With so much emphasis being put on making sure to non optimize keywords, having the keyword twice in the url bothered me. I've already implemented your tips and removed any reference to the keyword in categories too. Thanks for the help, and you're right I probably over thought it to much.

[Travis_Bailey]

No problem, but one thing you also need to know is that keyword density is a myth. It's true that longer articles tend to be shared more often, but there's isn't any set word limit either.

If you write about the topic in a way that sounds natural to you, you'll probably be alright.

After you get your blog/site fleshed out, it's time to start thinking about letting people you know you're there. Of course, it is advised to do so in a non-desperate/non-annoying way. (Don't worry, you're not annoying. Just don't say; "OMG OMG PULLEEEZE LINK TO MEH LOL!!!!1) Participate in discussions with people.

I mean, there's a ton of ways you can go with this. There's mommy bloggers, crafty people/sites - rustic stuff, home decor. Someone out there has at least a moderate interest in your theme and what it entails. Engage people and offer value, don't always sell.

If you haven't yet, there's a metric ton of good information here.