Lack of UK Keyword Volume Data In Moz

[MrFrisbee]

Is it just me or is there a considerable lack of keyword Volume data for UK Google search terms on Moz?

I have 53  keywords and not a single one has any keyword volume data - these are not obscure terms and include the following as examples...

leather satchel, leather laptop bag, satchels, leather bag, leather backpack,  leather school satchel.

Without this information aren't a lot of the services offered by Moz rather academic as it is impossible to know which terms are really worth targeting.

What is the solution?  I could use US data and hope it is similar but this seems close to a deal breaker for UK subscribers.

[moz_support]

Hi there, and sorry for the trouble!

I checked on these keywords in Keyword Explorer and we actually do have UK volume data available for 'leather satchel', 'leather laptop bag', 'satchels', 'leather bag', 'leather backpack', and 'leather school satchel'. Are you possibly looking at these volumes in the Tracked Keywords Overview in your campaign? We are experiencing a bug right now where many UK customers don't see the volumes populate in their campaigns even though we have data for them. The engineers are working on the issue at this time. In the meantime, checking keywords in Keyword Explorer is going to be your best bet.

If you do happen to find a keyword with no volume data in Keyword Explorer, the good news is that your Keyword Difficulty score is unaffected by volume data, as it relies on SERP rankings, so you can definitely still find useful data there. The SERP Analysis section can also be useful.

I hope that helps!

[ViviCa1]

Yeah, I am having the same issues within our vertical, e.g. for one list of keywords, I only get search volume data for 47 out of 168 keywords, for another list I get search volume data for 88 out of 192 keywords. Unfortunately I haven't found Keyword Explorer all that useful since they lost access to keyword planner (Google) data.

I have started relying more on keyword planner again but that said, keyword planner has also become a lot less useful over the past 6 months since they started combining search volume for singulars, plurals, acronyms etc.

[moz_support]

We actually still use Keyword Planner as a major data source! You can read about how it goes into our bucket model here: https://moz.com/blog/sweating-details-google-keyword-tool-volume

We've also instituted our own fix for the grouping trend that Google is moving toward. For more information on how we're keeping Keyword Explorer data clean and accurate, please check out this blog post by Russ Jones: https://moz.com/blog/google-keyword-unplanner-clickstream-data-to-the-rescue

[ViviCa1]

In that case, how come the KWE is now missing data for keywords which it previously (last summer) had? There are some keywords that I previously got data for from the KWE but now it says "no data". For the UK, the number of keywords with "no data" has definitely increased.

[MrFrisbee]

Yes, I am looking in my Tracked Keywords which is where I need this information.

When will this likely be fixed?  It is making it hard to use the reports at all right now and flicking between other reports (which I may not have full access to) is not really a solution.

Keyword difficulty is only helpful in the context of keyword volume.  One without the other does not enable a sensible targeting decision to be made.