Why is my Google search bringing me other keywords than what I typed in?

[MyVoucherCodes]

When searching Condor Voucher on Google US where our business operates the SERP results show results on the first page that do not contain the keyword Voucher at all but instead Condor Coupons and Condor Promo Codes. Is this due to relevance of the other sites(higher search volume keyword), their domain authority, page authority, better authoritative content? Or does Google recognize that voucher is not often used in US and uses more common keywords such as Coupon and Promo Code? Therefore we cant rank for a term with such a low search volume?

[Andy.Drinkwater]

Hi,

Google is pretty smart, so it knows that when someone types 'Voucher Codes', that is can also mean 'Coupons', 'Promo Codes', 'Discount Codes', et al.

I would be looking to create as much great content as you can and in that content, do some keyword research and use these variants to help Google understand more about the page.

That is a very simplistic way of looking at it because you also need to look at primary and supplementary content and how you distinguish yourselves as a specialist site.

Have a look at MOZ's Keyword Tool to help with the keyword research.

-Andy