What to do when Google automatically replaces the page title.

[Shalusingh]

Hello Friends,

Might you all are aware of the scenario when Google auto generates the snippets for search results. But nowadays I am seeing some changes like google is showing some specific words in the last of search results title for every page of my website. It looks Google is treating those words as the brand name. I have tried many things to solve this but unfortunately, nothing works for this.

Does anyone see the same changes? Can anybody help me out with this or suggest me the reasons behind this.

[Andy.Drinkwater]

Hi Shalu,

If Google is adding your brand name to the end of a page title, that is probably because it is something that they suggest. As a general rule of thumb, I tend to follow this format for page titles:

• Homepage: Brand Name | Title Description
• All other pages: Title Description | Brand Name

Brand is important to Google, but might be worth having a read though their best practices on page titles here.

However, if it is more than that, then I would suggest looking at what is being changes and why this might be - it could be that what you have written isn't descriptive enough for the page and Google is trying to make it better.

-Andy

[BlueCorona]

Hi Shalu,

Sometimes Google gets their snippet data from this website: http://www.dmoz.org/ Have you checked to see if your business is listed there, and if the information is incorrect?

If it is, you can direct Google to not show that information in your page descriptions by using in each page's code.You can find more information on that topic here.

Hope this helps!

[Shalusingh]

Hello,

Thanks for the response. Sorry for the late reply. I have searched this over DMOZ listing and sadly we are not listed there.

[Shalusingh]

Hi Andy,

You are saying right but the point is Google was not treating my company name as the brand name. But thanks to Google, now everything is solved. I have changed the meta tags of every webpage of my site and things goes right.