Having High Quality sites link to my site

[VoodooCreativeLtd]

How can I tell if a site is high quality or not, so far I have been using Moz's Toolbar to find the Domain Authority and Page authority to determine the quality of the site - is this correct?

[GPainter]

No one has access to Googles 'Secret sauce' so a lot of the time it is educated guess and using tools like Moz. Most people like to us DA and PA to measure but also some common sense. E.g. if it in the same niche, is the content good etc. with that in mind you can normally work out if that site may be a good link wit your own.  Just break down in your head - "what would make an authoritative site?"

hope that helps.

[EGOL]

High quality sites have content and features that are better than yours.

PA and DA don't matter.  Google knows nothing of them and they don't trigger likes, links, shares, dwell time, pageviews or anything else that might be meaningful in the eyes of google.

[VoodooCreativeLtd]

Hi Greg,

Yes thats really helpful thank you! So for arguemnts sake - if I had a Web Agency I was building links for, I would use these tools and tips to find sites/directories that overall have a good PA and DA as well as looking at other factors such as the quality of content and the niche my website is in?

Kind regards,

Jay

[VoodooCreativeLtd]

Oh ok I see, so how would I tell if a sites content and features are better than mine, excluding my personal opinion of course. Is there any tools I could use that would tell me this sort of info?

Kind regards,

Jay

[GPainter]

In some ways I would take out the PA & DA as a primary reason and look more like; are there users that may want to look at my service/site going to be here?  Would they find my site helpful? really you are looking to market your site to users, if a site has good PA and DA all the better.  A lot of the time it comes down to your gut feeling and risk/vs rewards etc.

[EGOL]

I think that honest personal opinion is a good method.  Look at their same-subject content and find what they have done better than you.

I don't know of any tools, and I would not trust a tool if someone said that they had one.  One of the most important things that an SEO can do is to rely on the brain for some judgements.  I mean, if you are a plumber and you can't recognize better plumbing content than your own, you don't want to trust a toolmaker's opinion.  And if you are not a plumber, you are writing about the wrong subject.

[BlueCorona]

A quality site tends to:

• Have quality, unique content that targets services, service areas, and has accurate meta data

• Adhere to mobile friendly guidelines

• Have good site speed

Keep in mind that Google Penguin will penalize you if you have spammy links, so link building must be legitimate, too (and this is what helps DA and PA).