How to do proper keyword research to content URL-mapping?

[joel.cortez]

Hi to all,

If you can share your ideas on how to do a proper setup, it would be great.

Cheers

[BlueCorona]

Hi, there!

The first place to start is with keyword research. We prefer to use Google Adwords keyword reasearch tool, but you can also use other platforms like SEMRush, Moz, and Buzzsumo. Find the keywords that have the highest search olume, and if you're a local business, make sure to include geo-modifiers for local SEO. After you've found your keywords with the largest search volume, match them to your services and begin to map out your urls.

As far as structure, your URLs should look somewhat similar to this: www.yourdomain.com/keyword-in-city-state

Be careful not to name your URLs after a keyword or question that will easily become outdated. Be as general but specific as possible. One of our favorite tactics is to leave the short-tail keywords for the main service pages, and then create blog posts or FAQs using commonly asked questions. With voice search becoming more and more prevalent, long-tail keywords will be gold.