Finding Average Session Duration for AdWords Campaigns

[maxcarnage]

Happy Holidays Mozzers!

Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords.

Any help on this issue would be great! Thanks for reading!

[Alick300]

Hi J.P,

Yes you can see 'Average Session Duration' in Adwords. Please check this step by step article @ https://support.google.com/adwords/answer/2617364?hl=en-GB

Hope this helps.

Thanks

[maxcarnage]

Do you know where I can select that, when I clicked on 'Columns' I didn't see avg. session duration.

[Alick300]

Hi,

First of all I assume auto tagging is enabled and your Adwords & analytics accounts linked. Now click on Colums>>Modify Columns>>Google Analytics>>Avg.session duration

Hope this helps.

Thanks