Google Shopping Best Practices

[JGar-220371]

We have a google shopping feed setup for an existing ecommerce website.  We now have a new unrelated ecommerce website and want to setup a google shopping feed for that website.

Is it best to add that feed to the same adwords account as the previous website or to create an entirely new adwords account login for the new site?

[JasmineA]

Hey!

If these are two different websites with different products it would make the most sense to me to treat them as two different entities. Give them different AdWords accounts, Merchant Centers, and budgets. You can link the AdWords accounts together via an MCC for easy monitoring, but if there's no overlap, there's no reason you should merge the two together.

Let me know if you have any follow up questions!

[JGar-220371]

Can I have 2 separate accounts in one google account or do I need to create a new google account?

[JasmineA]

Yes, you will need to have 2 separate Google Accounts.

Be sure to link them though for easier management through a My Client Center. It's basically a shell that holds all accounts so you don't have to use several access points for several different accounts. Super easy.