Website rankings drop significantly after moving to new hosting provider

[IsaCleanse]

My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.

It used to be hosted on: www.1stdomains.nz
It got migrated to Sitground servers about a month ago

See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?

J2ahi

[FrankViolette]

I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).

#1 - Site speed is a key factor  for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.

Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?

#2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.

Do you know in which country is the new server located in? A good CDN might help if that's the issue.

I hope this points you in the right direction to get your issue resolved!

[PenaltyHammer]

Hi Sandi Matic.

Indeed, server location is in US and that matters.

On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.

In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.

Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.

Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.

[IsaCleanse]

Thanks for your responses Frank & Krzysztof!

From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?

[PenaltyHammer]

Not as important reason as the rest I mentioned. Correct all and will be fine.

[FrankViolette]

Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.

[IsaCleanse]

Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?

Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.

I will still make those changes that you've mentioned above! Much appreciated