Best way to change URL for already ranking pages

[GoMentor]

Hello.

I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do?

What is the best way to change URL for already ranking pages?

[ThomasHarvey]

Hi GoMentor,

Rand did a whiteboard friday on this topic: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday

Hope it helps,

Tom

[Mustansar]

Hi
I don’t think this will affect your ranking, I am sure you are familiar with the process.

No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. AllTheWeb quickly followed suit. Unfortunately, the procedures described below do not work in the same way on the other major search engines.

The critical element in successful url redirecting or domain forwarding is taking the time to make sure that ALL links to your old page from directories and other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned.

Google has published guidelines on changing your URLs. See, Google Information for Webmasters : "Once your new site is live, you may wish to place a permanent redirect (using a '301' code in HTTP headers) on your old site to inform visitors and search engines that your site has moved."
hope this helps ..:)

[GoMentor]

My case it not quite that an incorrect page is ranking. It is the right ones, but I want to change the URL for these pages to optimise that part also, since the keywords are not included in the URLs right now.