Best Practice Out-of-Date Sales and Events

[Ariadna-US]

Hi Everyone,

http://www.palaceresorts.com/cozumelpalace/en/cozumel-ironman-triathlon

I found an out-of-date event in the clients' crawl report that returns a 404 not found Status Code.  I remember to have read an article advising webmasters to don't ever remove a single landing page, but instead to advise that the sale/event it's expired and some information about the upcoming event.

Does anyone have had this experience before ? Could you provide me with a real case scenario.

Thank You

[Vijay-Gaur]

Hi There,

We have a travel client for the Caribbean who ranks very well for Caribbean events / carnivals etc. We made it a practice to 301 a past event to next year event date with information about this year's event (when an event is  passed) . This has helped us build much more authority for next year (2017) events and carnivals.

I also found an article that you can refer

Event Wrapup Page: Often it’s good to have a wrapup page for the event. Here's an example from a recent link building presentation I gave: Why Links Matter to Small Businesses and How to Get Them. This is a dedicated page on your website that has references from the event (such as a Slideshare embed of presentations or perhaps links to other resources you mentioned) and other pertinent information. It’s also a great place for event attendees to link after the event.

When I send out the copy of my slides to event attendees, I email them the link to this page and encourage them to share it freely and link to it.

Speaking of links after the event...

https://moz.com/blog/the-complete-guide-to-link-building-with-local-events

I hope this helps, let me know if you have further questions.

Regards,

Vijay

[Ariadna-US]

Thank You Vijay,

This is pretty helpful we might don't have the landing pages URLs for 2017 ready. But could be an idea to leave them ready to receive information at any time.

Thank You

[Vijay-Gaur]

Ok, that works too. You are most welcome to ask further questions.