Open Graph Meta Description...

[eLab_London]

Does my html meta description tag have to be the same as my Open Graph meta description?

I'm having problems pulling through my meta description into Google SERPs and I wondered if its because my 'OG' data is not consistent?

Thanks Guys,

Kay

[Vijay-Gaur]

Hi Kay,

**og:description : **This meta data descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.

Unlike a regular meta description tag, it won’t affect your SEO. (So, don’t spend too much time figuring out how to sneak in keywords.) However, it’s a good idea to make it compelling because you want people to click on it.

You are not limited to a character count, but it’s best to use around 200 letters. In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but I suggest treating anything above 200 as something extra.

Example:

_**Source : https://blog.kissmetrics.com/open-graph-meta-tags/**_

I hope this helps, if you have further questions, please feel free to respond.

Regards,

Vijay

[ThompsonPaul]

The page meta-description is completely unrelated to the Open Graph data as far as the search crawlers are concerned, Kay.

Have you confirmed that the meta-description is explicitly declared on each page?

Also to note: there are many circumstances where Google will rewrite your meta-description to something it "thinks" is better. Very annoying, but the only antidote is to try to insure your own meta-description is well-matched to the page.

Are you saying that the search engines are picking up your OG description instead of your meta-description?

Paul

[eLab_London]

Hi Paul,

We have a meta description which is quite generic and has a call to action highlighting the free shipping on our products pages, I guess Google doesnt think this is product specific enough. I will re-write and see what happens.

No Google is not pulling through my OG data - its just pulling through random pieces of the page, which don't really make sense. i.e. product ID, snippets of on page header info, etc. Almost like the custom meta isn't there at all.

Thanks for your help.

Kay

[eLab_London]

Thanks Vijay!