Google Knowledge graph card

[SwanseaMedicine]

Hi everyone,

I've got quite a lot of good reviews on Google My Business, but I don't know how to get these to appear on my Knowledge Card. Any ideas for importing these across?

I'd also like to include my social media tags in this card, but the HTML that I've tried to use has added the text to my homepage, whereas I wanted it invisible on the homepage but the social tags to show up in search.

Cheers!

[seanginnaw]

Hi there!

Google My Business is a great start for getting branded/non branded visibility in search results. With this being said, if you're trying to create visibility for your social media tags by getting them to appear alongside your business knowledge listing, consider implementing 'Organization' mark-up on your website. The code for this can be outputted on the page in a script tag or added as Custom HTML in Google Tag Manager. Please find this below (switch out 'seans business' references for your own website):

Simo Ahava did a great post on this which you can find here - http://www.simoahava.com/analytics/enrich-serp-results-using-gtm/

In terms of reviews, these are often placed by users on the local business result itself or are picked up from external sources such as 'Yelp' or other 3rd parties like 'TrustPilot'. For hosted reviews on your own site, these can be marked up with 'Review' markup to help the process along. The breakdown of how to do this can be found here - https://schema.org/Review

I hope this helps,

Sean

[SwanseaMedicine]

Hi Sean,

Thanks for getting back to me and the really useful links! I tried implementing the script tag in html but nothing changed ...maybe the site hadn't been crawled again, but it's probably worth me trying Google Tag Manager.

The reviews are on G+ so, as a Google platform, they should theoretically just migrate over...but they don't. Will the schema.org/review html migrate over this content?

Thanks for your help - very grateful!

Cheers

[seanginnaw]

Hey again,

I would first and foremost check that the script tag is firing on the page/site using Google's structured data testing tool - https://search.google.com/structured-data/testing-tool. Just put in the link of the page where the code snippet exists/fires and this should debug whether or not it has been put in correctly.

Google can be a little picky about branded KG results and it often only shows some of the bigger brands - I would say just be patient and check every now and again? In terms of reviews, if these are associated with your G+, they should appear when your business appears as a knowledge graph or local business result - again, be patient with this as it might take some time.

I would advise using GTM to implement these tags - it's a lot more flexible than amending core page code each time.

All the best,

Sean

[SwanseaMedicine]

Thanks, Sean. Appreciate the advice!

[seanginnaw]

No problem - best of luck with it all