I've 'lost' my Google Referral Traffic

[bmayer09]

We recently re-launched our website on a new platform, PrestaShop.  Up until that launch,our website, based on the DNN platform, received several thousand clicks per month from what Google Analytics classified as 'Google/referral', and several thousand more clicks collectively from international Google/referrals, i.e. Canada, Germany, UK and France.  When the re-launched site went live, these clicks all went to zero on Google Analytics.

My question is:  Did we actually lose this Referral traffic through an improper setting on our new platform, or is this Referral simply being re-categorized in some other Source category like Organic Search?

[Driver72]

Hello,

It's worth having a look at Webmaster Tools, within the Crawl Errors section. It is possible that, if your URLs changed with the site migration, the old URLs no longer direct to the correct pages. This would result in a lot of old referral traffic hitting 410 or 404 pages. This would also help work out if the traffic is getting reclassified or not.

I hope this gives you a place to start.

[bmayer09]

Thanks Luke, we will follow-up on this.  You meant the Webmaster Tools section in PrestaShop, correct?

[Driver72]

I don't know what the PrestaShop CMS is like. I was more referring to the Google Search Console if you have that set up. I'm afraid I can't really comment on what PrestaShop is like.

Good luck, I hope you find what you are looking for!

[MattRoney]

Just a heads-up, everyone, there's another potential response to this thread here: https://moz.com/community/q/i-ve-lost-my-google-referral-international-traffic

[MattRoney]

Hi bmayer09,

How's this going? Any luck with Luke's suggestion?