Title Tags & Url Structure

[jonmifsud]

So I'm working on a website for a client in the Tourism Industry. We've got a comprehensive list of museums & other attractions in a number of cities that have to go online. And we have to come up with the correct url structure, title tags and obviously content.

My current line of thought was to work the urls in the following way.

http://domain.com/type-of-attraction/city/name-of-attraction/

This is mainly because we think that the type of attraction is far more important then the city (SEO wise) as the country as a whole receives more searches, however we require a city in the url to make it unique because some attractions across cities happen to share names and we don't want to have the names of attractions littered with city names.

However for title-tags I wanted to go the other way around, again due to the attraction type being more important then the city.

Name of Attraction - Type of Attraction - City - Brand Name

or Name of Attraction - Type of Attraction in City - Brand Name

I am quite confident in working it this way; however I would appreciate if I receive some feedback on this structure, you think its good or you would make any suggestions / alterations.

One last thing, There's the possibility of having many urls ending up with the same city names (For each type of attraction) I would think that just providing a list of links & duplicate text is not enough; would you suggest a canonical pointing to a link containing just information on the city? and using the other pages for user-navigation only? or should i set variables in the text which are replaced by the types of attraction so that the text looks different for each one?

[chris.kent]

I would do some KW research regarding this. Compile a huge list of keywords that pertain to your specific business, then see how people are searching. Are they using city+type of attraction, or are they searching by zip code if they are U.S. these things help not find better keywords, but should inform you site architecture to the point where you are better able to meet a searchers need.

[jonmifsud]

Hi Chris, I've already done my fair bit of keyword research, over here zip codes are not used so much because the country I'm working with is fairly small, (Island State). Thus most searches I presume are directly on the name of the country itself, rather then the cities however due to 'duplicate' names of certain attractions accross the country I think it is best to include the name of city/village.

Whilst these might bring some 'SEO' value I do not expect it to be that much when paired with the names of attractions, as major cities only recieve a few thousand searches a month just on the city-name. In which case a city-based page should hopefully work the SEO. What I'd like to do is ensure that for the readers both the title nad url make sense