Has anyone heard about Facebook's Revenue Problems? Duh right. Well have you seen how they are losing money yet?!?!

[TylerAbernethy]

So about a year ago now (maybe more/less), Facebook changed the way their ads are displayed.

On the desktop version of Facebook (for me at least), the Sponsored ads in the right sidebar display anywhere between 3 and 7 ads at a time.

Well in the case of 7 ads, that is a lot of ads to look at and read through.

All seems pretty ok right??

Well, here is the problem.

I cannot tell you how many times  I have seen an ad that interests me, and then read through the others below them, then before I can go back to click on the one that interested me, the ads automatically refresh, and I don't get to click on the ad.

Maybe they figure that by refreshing ads, it gets them more chances to catch your interest, and that the value of that is higher than the value of me getting to click what I wanted. (It kinda upset me honestly. I thumbs down things that tease me.)

Either way, they could have both.

My solution?

A small button that you can click to view the ads that were previously displayed.

(imagine how much money that could bring them. Especially if I saw the ad yesterday, left the window open for 24 hours with the computer on, and just sat there clicking until i found it.  You are BOUND to find MORE ads that interest you, and click on those too.)

((ok, ok, ok, maybe 24 hours is a little ridiculous, but at least SOME amount of time and a button is necessary))

If we were really going to build a marketing playground, then we could also throw in a "More Like This" button.

It would open the doors to some AMAZING data.

Full to the brim with advertisement related feedback coming happily from your users.

When you are talking about positioning your brand, it doesn't get much more important than to talk to them while they are enjoying themselves. (i.e. they click button, and next page has 10 links. you show the links, based on how many times people are clicking them. Not to mention, when you are that big, you can look at the value of what they do immediately after, the next day, and even the next week, and really tell what is the most valueable add, in terms of egagement, and further CTRs and Conversions for later in your relationship  )

Anyways, I thought everyone would find that interesting, and hopefully it would inspire some people to get analytical with their thoughts today.

Do you think that Facebook could use some conversion rate optimization?

Do you think that Facebook could be doing more than they are to make more money?

Do you think that Facebook (being such a powerful site), could make a lot of money by implementing an SEO/Content strategy?

[masdigitalmedia]

Hi,

I've seen a few of your other posts..  welcome..

Q.  Do you think that Facebook could use some conversion rate optimization?

A:  I would be shocked if there isn't a team (if not an army) doing this now.

Q.  Do you think that Facebook could be doing more than they are to make more money?

A:  Sure and I suspect they are working on it.

Q.  Do you think that Facebook (being such a powerful site), could make a lot of money by implementing an SEO/Content strategy?

A:  I'm not FB usability expert, but I would invest in improving their site search capabilities first.  Just an opinion.

mas