Facebook URLs, Anchor Text

[OMTAnno]

I have a client that is considering a facebook url change. For ease of explanation, let's say their currently existing URL is facebook.com/Company123. I've googled their currently existing facebook url and found a dozen or so websites that include the text, "facebook.com/Company123".

But, these results don't include websites that have an anchor text of, for example, "Facebook" and a link pointing to facebook.com/Company123. Has anybody had success tracking down any/all websites that point to a specific Facebook url? I've tried Open Site Explorer, OpenLinkprofiler, RankSignals, and SEO SpyGlass to no avail. Thank you!

[DmitriiK]

Hi there.

I would say use all available tools like you mentioned + Ahrefs, Screaming Frog etc + Simply googling exact match links. Build up a combined list of returned results, get unique links. This is really the best way to accumulate all those links.

[OMTAnno]

Thank you! I think my main issue when using the tools described is that the url is facebook.com/Company 123 (meaning, it's on facebook's domain). I am/was hoping there was a tool out there I wasn't familiar with.

[DmitriiK]

I assume that there are not that many results being returned?

Yeah, that would be the bad part - I believe there is nothing really can be done about that.

Maybe before changing URL, you can do some type of announcement on the page, saying something like "hey guys, we are about to change our FB url, here is what it gonna be". Also do similar email blast.

[OMTAnno]

Perfect. I heard something back from ahrefs that was very similar. Thanks, again!

Summary (as it relates to ahrefs, at least): If a website is crawled by a backlink research tool, any applicable backlink to facebook.com/Company123 should show up.