Adding AdWords Remarketing Pixel to "Partner" Domains?

[marymerritt]

I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website?

Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com.

Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?

[Jono_M]

Even if it's not explicitly disallowed, you're going to run into poor targeting of your remarketing ads. In your example, I assume your market is boat owners, and your acquaintance's market is hotel visitors. While boat owners go to hotels, they're likely a small subset of hotel visitors. So you'd end up targeting a large group with very little interest alignment with what you're offering, outside of the market you're already targeting.

[marymerritt]

Thanks for your thoughts Jono!

I agree 100% that if a good targeting strategy isn't used, this type of cross-site remarketing may be ineffective. I should have made it more clear that my example was hypothetical to illustrate the question; in the actual scenario that I would deploy these "partner" agreements I believe we have a strong strategy in place for targeting a relevant audience.

[anthonydnelson]

I have not ever seen proper documentation on this type of remarketing policy, but I have retargeted to a Partner Website in the past and our Google PPC rep was aware and more than OK with the process.

In general, I think if the result is "you spend more on Google ads" they tend to be OK with that.

[marymerritt]

I inquired with AdWords support and heard back that this tactic is okay!

"I touched base with our Policies Team... As of now, we have no policy dictating that we can't use the visitors landing on website 1 and retargeting/remarketing those visitors with ads related to website 2."