About anchor text in links

[Waytoindia]

This post is deleted!

[Deacyde]

Hello,

It really has to do with " Does google see these backlinks as natural or not " since most people who will naturally be linking to you, will not use the keywords you really want them too, normally they will just use your domain.com address other times it's 4 or 5 words like " and this company who does this ". So Google is pretty good at not giving the same credit to a link that has exact match keyword anchor text as a backlink using your domain.

So honestly, keyword anchor text isn't as helpful as you might think, while one or a few might help, there is a quick point where anymore past a certain point will start to hurt your rankings and that's why many SEOs now don't use keyword rich anchor text backlinks and if they do, it's playing with fire.

Unless the backlink is from a high authority site, and relates well, using keyword rich anchor text could ultimately hurt more than help.

Some light reading:

• https://ahrefs.com/blog/anchor-text-analysis/
• https://moz.com/blog/7-link-seo
• https://moz.com/community/q/need-advise-strategy-for-cleaning-up-backlinks-to-my-site

Hope this helps!

[Cody_West]

When it comes to anchor text, you want the links pointing to your site to look natural. That said, if you are trying to rank for the keyword "Best India Travel Destinations" and every guest post link you get is exact match anchor text, this can look suspicious to Google. There isn't some magic percentage for exact match anchor text, but I usually never go over 15%, especially if most of the links are coming from guest posts.

Hope that helps.