Specific vs. Home Page Backlinks

[damon1212]

So, I'm getting ready to start a campaign to get some backlinks.  Pretty sure this is a silly NOOB question, but what is better:

To get backlinks directed to my home page

To get backlinks directed to she specific product/topic being discussed in the backlink.

Thanks in advance for any help.  My GUESS on the whole topic is that linking to a specific product page from a backlink with anchor text is best practice.   It will boost the Page Authority of that page while boosting the overall Domain Authority . . . a win win.

[Mustansar]

Well...you should be target to get backlink to landing page on which you have product or topic itself. Ideally, from that landing page you link some internal pages to share the benefit of that page juice.

Hope it helps

[mediawyse]

Hey Damon, your "guess" about linking to the specific page with a specific target anchor text isn't wrong.

However, with link building the best approach is always to "distribute the weight" amongst your entire site. Your home page is going to naturally accumulate a large percentage of brand-based/commercialized links and in so doing so, accumulate authority that will flow naturally through your site anyway.

But when we talk about a "content-rich site" it's always a site that as very high percentage of deep links -- 70% or more is a great target. That's why having a blog embedded deeply on your site as a subdirectory is a GREAT way to accumulate both deep links and inbound linking authority. But doing this effectively means understanding what "quality content" looks like.

The best way to accumulate good, deep links to your site (and move the dial algorithmically in Google) is to put up GREAT content that people will want to link to. I know we hear that all the time "all you need is great content and you'll move the dial" but most people don't know what good, evergreen content looks like.

Over 2 million blog posts are published each day. Most of them SUCK. But if you can find and publish high-quality pieces of content that generate shares, freshness signals, and attract incoming links, that will lead to great individual Page Authority score that do reinforce overall domain authority.

If I could offer you a tip in this regard, I highly recommend a tool like Answer the Public. Go over there and type in target keyword phrases and look at the questions returned. Then, look to write up detailed pieces of content that ANSWER these questions on your site. Not only is this type of content like CAT NIP to your visitors but it will also work to generate those fantastic Featured Snippets (Answers) you are seeing more and more at Position Zero in Google (like this one for "How to be a Food Blogger").

Hope that's helpful. Good luck with your link building!