Gap in Google PPC Ads & Organic search results - New test by Google?

[FRL]

Hi All,

Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same.

Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results?

Looking forward to hear from the community.

Cheers,

Rattan

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[ClaytonJ]

Interesting - no I have not noticed anything but will keep an eye out for it.

I think it is a given google will push organic ads down the page. we might have 5 tops Ads soon, given how they are trading..

[Alick300]

Hi,

from 19th Feb 16 Google to stop showing ads on right side of desktop search results worldwide. Public statements from Google are suggesting that 4-ad blocks are only occurring on highly commercial searches, but I'm also seeing exception.

Hope this helps.

https://moz.com/blog/four-ads-on-top-the-wait-is-over

Thanks

[ClaytonJ]

Rattan is flagging the "gap" between the top 4 Ads.  ie so pushing organic further down the page. It is an interesting observation it may be call out / extension related etc.. not sure.

[FRL]

Thanks Clayton! Yes, let me know if you see anything like this in your search results.

[FRL]

Hi Alick,

Yes, I am aware of this change about 4 Ads. I am concerned about further gap in Ads which is pushing organic search results down. Not sure, how this will effect CTR to 1st position organic results.

After 4 ads on top, CTR to top position organic results have already dropped across most of our accounts.

Cheers,

Rattan

[Dr-Pete]

I've seen some reports in the past couple weeks of similar tests here in the US, but it only seems to be testing for now. Google is also testing new link colors, new "Ad" marker colors and a wider left column in the past two weeks, so they must really be running out of things to do

[FRL]

Thanks Peter for confirming about the test. What do you think about its effect on organic CTR if they increase the gap?

Yes, we have also noticed new ad markers colors too.

Regards,

Rattan

[Dr-Pete]

This post is deleted!

[Dr-Pete]

Honestly no idea at all. We're starting to process some true CTR (clickstream) data at Moz, but it's tough, and nearly impossible for something that's in testing.

[FRL]

Thanks Peter for your response.