Relevant SEO factors

[APLNZ]

Ive been out of SEO for the last few years and I’m just getting back into it wondering whether meta data and black-lining are still relevant  SEO. If not what on page factors should I be looking at.

[Alick300]

Hi,

I don't know what is black-lining. What is it??

I'm sharing on page factor list. Please check this @ https://moz.com/learn/seo/on-page-factors

Thanks

[PatrickDelehanty]

Hi there

I am assuming you mean "backlinking"? If that's the case, yes, backlinks are still very relevant to success in SEO, but they have to be relevant, authoritative, and of quality to see success.

Here are a couple of great link building resources:

• The Beginner's Guide to Link Building (Moz)
• The Advanced Guide to Link Building (Quicksprout)

Here are a couple of great SEO onsite resources to use:

• On-Page Factors (Moz)
• SEO 101: The 29-Point SEO Checklist (Bruce Clay)

When it comes to meta data on the website - yes, it's still important. You'll always have your titles tags, meta robots, meta descriptions, etc, all of which you need to be mindful of. However, it should be noted that some have more influence on search than others, while some have none at all. I would read through this resource from Wordstream.

I would also make sure you read up and learn about Schema.org, as there are an incredible amount of opportunities there to help your website perform better in search as well. Lastly, I would take a look at Moz's Ranking Factors 2015 and Searchmetrics Ranking Factors 2015 - each have a list of what can be considered the most important ranking factors based on expert and influencer surveys.

Let me know if this answers your question or if you need more assistance! Good luck!
Patrick

[Driver72]

Hello,

100% agree with everything Patrick put here.

I just thought I would add that Meta-Data is also relevant and important for conversion purposes. Without inputting Meta-Data Google will just crawl the title on the page and use the first 155 characters in the body in the SERP. Having Meta-Data replaces this and, depending on how engaging it is, it can also increase the CTR. A higher CTR is considered a ranking factor.

Luke