Duplicate Content - Different URLs and Content on each

[ClaytonKendall]

Seeing a lot of duplicate content instances of seemingly unrelated pages. For instance, http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3 is being tracked as a duplicate of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall. Does anyone else see this issue? Is there a solution anyone is aware of?

[HiveDigitalInc]

This shouldn't be the case, as these page have unique content and are referenced with unique canonical URLs.

Where are you seeing this as duplicate content?

[ClaytonKendall]

Hey thanks for responding. Seeing this in the site crawl tool in Moz under High Priority duplicate page content. Similar errors on 2,000+ other listings.

[jocameron]

Hi there!

Jo here from the MOZ help team, just jumping in to say that Moz Pro has a 90% tolerance for duplicate content, which means it will flag any content that has 90% of the same code between pages. This includes all the source code on the page and not just the viewable text.

You can run your own tests using this tool: http://smallseotools.com/similar-page-checker. In the case of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall and http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3, these pages are 97% similar, which is why they're being flagged.

I would recommend reading through these Q&A threads with similar queries regarding duplicate content on ecommerce sites:

https://moz.com/community/q/how-bad-is-duplicate-content-for-ecommerce-sites

https://moz.com/community/q/ecommerce-duplicate-content-on-product-pages-eg-delivery-info-contact-details-etc

There are more in-depth explanations of common answers to duplicate content on this page, if you're curious: https://moz.com/learn/seo/duplicate-content

I hope this helps explain, ​if there is anything else I can help you with please do let me know.

Cheers!
Jo

[ClaytonKendall]

Thank you very much!

[HiveDigitalInc]

This should also lend some perspective as to why SEOs typically recommend at least 250 unique words per page ...    I think with Google paying more attention to Main Content separate from supplemental, etc.  code uniqueness may be less relevant than it has been in the past... but overall, you should still strive to ensure your pages have a clear distinct purpose/value conveyed by the main content of the page that is easily distinguishable from other pages of your site.