Tracking Form Submissions to Source with WP

[RickyShockley]

Hi all!

I know that we can use conversion tracking in analytics to track form submissions by source, but when a specific form comes through for someone (say Susan Smith) who messaged us looking for info about product xyz...is there a way to connect the data so I can figure out exactly which source brough Susan specifically?

Using Wordpress websites FYI.

Thanks,

Ricky

[LoganRay]

Are you, by chance, using any type of dynamic phone tracking on the site? We implemented an attribution model like this by leveraging the displayed phone number.

[RickyShockley]

Hi Logan,

Yes we use CallRail for call tracking which is great, just trying to get more data out of our form submissions. Any plugins anyone knows of or solutions would be much appreciated.

Thanks,

Ricky

[LoganRay]

You can leverage that phone number by populating a field on the form based on what phone number displays.

For example, you may have the following dynamic phone configuration:

555-1234: Google Organic

555-3456: Google Paid Search

555-5678: Email Marketing

When someone submits a form, there is a hidden field that looks at what phone number is displayed and then populates the field with the coordinating marketing channel. As far as execution of this logic, I'm afraid I can't help, our Dev team handled all that. But it's pretty simple logic, so I think most developers would be able to write this relatively easily.

[JaredCarrizales]

By messaged you, do you mean via email, or something like a live chat? I don't see any way to attribute it correctly without some kind of real time identifier, for starters.

[RickyShockley]

Hey Jared,

I'm referring to a contact form submission on site of some kind. I know I can track through my analytics and see that x number of those form conversions came from organic search...but I'm looking for a way to attribute a specific person's form submission as one of those that came from organic.

Tx

Ricky

[RickyShockley]

Hi Logan,

I guess I assumed there was a much easier way to do this that I must have been missing..but this is a pretty darn clever idea! I don't work with a developer unfortunately...so any suggestions on that front by anyone would be helpful.

Is Freelancer/Guru/Odesk a viable place to find that type of help?

Thanks again,

Ricky

[LoganRay]

You can probably find a good WP freelancer that can do this for you. I don't know of a simpler way to implement such an attribution solution.

[Matt-Williamson]

Hi

You may find this useful as a potential solution different to that above -

Install one of these contact form plugins on your site if you don't already use one of them:

• Gravity Forms
• Formidable
• Ninja Forms
• Contact Form 7

Then install this - http://helpforwp.com/downloads/campaign-tracker/ - it will provide referrer information - showing how the visitor arrived at your site as required.

There is a cost involved but this isn't massive and hopefully you should be able to install this and set it up yourself relatively easily.

Hope this helps

Matt

[RickyShockley]

Hey Matt,

If this works, you are THE MAN! This is exactly the type of solution I was looking for. Thanks a ton.

[Matt-Williamson]

It should do Ricky - let me know how it goes!