Traffic going down in all sites in a niche

[BobGW]

Hello,

A client has three Ecommerce sites in a niche.

Because of competition and a (possibly) non manual penalty due to doorways and paid links (though I think it's mainly competition too) our traffic is going down.

What are the keys to increasing traffic at this point.

Feel free to include tricks that cost money. A Hrefs (I love Moz though!) has some neat content tricks. Please give me the best tricks in the industry to increase traffic.

We're adding content to the main site of the three and maybe that's what to focus on, but we're having trouble driving serious traffic with the content. We need serious traffic.

We are experts in our field and capable of almost anything as far as information goes in our field.

Thanks.

[RyanPurkey]

Hi Bob. Are these sites duplicating themselves in the same niche? It sounds like you have one main site, and two that are secondary to that. Is that the case?

There's a lot that goes into a decision like this, but it may be that the multi-site approach is diluting your brand.  If all three sites have their own distinct voice, social media interactions, branding, design, and so on, then keeping all three as separate entities and addressing the issues within each would be fine. On the other hand, if the other two sites serve as doorway and paid link portals pointing towards the main site, you should really consider making the one main site the best resource and store within the niche.

Broadly, the traffic increase options are standard: paid advertising where applicable or ROI appropriate, funnel improvements which pay dividends when traffic increases, improved rankings, link garnering content, and so on. A classic blog post by Oli Gardner on the subject is here: https://moz.com/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

Cheers!