50 Duplicate URLS, but not the same

[JDadd]

Hi

According to my latest site crawl, many of my pages are showing up to 50 duplicate urls. However this isn't the case in real life.

http://www.fortusgroup.com.au/browse-products/rubber-tracks/excavator-rubber-tracks/hitachi/ex-33mu.html is showing 31 duplicate URL. Examples include:

http://www.fortusgroup.com.au/browse-products/rubber-tracks/excavator-rubber-tracks/parts/x430.html
http://www.fortusgroup.com.au/browse-products/rubber-tracks/excavator-rubber-tracks/case/cx-75sr.html

Obviously these URL's are very similar and I know that Moz judges URLs by 90% of their similarity, but is this affecting my actual raking on google? If so, what can I do?

This pages are also very similar in code and content, so they are also showing as duplicate content etc as well.

Worried that this is having an affect on my SERP rankings, as this pages arent ranking particularly well.

Thanks, Ellie

[LauraSultan]

The problem is that these two pages have almost identical content on them, and the content on these product pages is thin anyway. This is a common problem with ecommerce websites, and some ecommerce platforms automatically create a lot of duplication headaches  You also seem to have a related issue with crawl inefficiencies.

Yes, this may very well be affecting your performance in SERPs.

There are a number of ways to address duplicate content issues on ecommerce websites. The precise strategy to use will depend on the specific issue, and you have multiple issues that need to be addressed on your site that relate to duplicate content. Below are some resources that you might find helpful.

• https://searchenginewatch.com/sew/how-to/2300528/ecommerce-product-pages-how-to-fix-duplicate-thin-too-much-content#
• http://www.goinflow.com/duplicate-content-ecommerce-seo/
• http://www.goinflow.com/are-duplicate-url-paths-killing-your-ecommerce-seo/

[JDadd]

Hi Laura and Everett

Thank you for your responses. I had a read of those articles and completely agree regarding the product descriptions.

Since I do want to rank for each individual track, I can't afford to use a drop-down menu as ideal as that would be.

Time to get writing.

Thank you!