URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?

[ROI_DNA]

Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL?  For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site.

Category:  Fasteners
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts

[Lumina]

I don't see how that would even function. What comes after the root of a domain tends to be levels of folders and sub-folders, in cases where there are levels. So, example.com/hats/red-hats/big-red-hats makes sense because big red hats would be within the folder red hats, and red hats would be in the folder hats. Having your urls reverse this would not only not make sense to users, it wouldn't make sense to search engines.

If your thinking was that the closer to the domain a specific keyword is, the better ranking you can expect - think again. For any website - but especially for an eCommerce site - the structure of folders and subs is very important, and helps both users and search engines find what they're looking for and parse your site.

Bottom line: I strongly advise avoiding a strategy like what you're suggesting. I can't foresee it having anything but a negative influence.

[Guest]

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[ROI_DNA]

Thanks for the quick replies (and I agree entirely).  I was curious because I came across the URL and you just do not see a lot of sites doing that.  The Grainger brand appears to do quite well in Google, but its probably more a result of the big brand affinity than having solid optimization in place.