What's the best way to track broad search terms?

[aarongray]

Hi,

I'm just trying to work this out a little more. Can you give a sample of keywords you want as exact match and broad?

This post on moz is really good but it will take time and work within Google Analytics but again if you can give me an example of what you're trying to track it will help alot.

[controlyours]

Oh sure! Here you go: copay program providers

Thanks!

-David

[aarongray]

So exact match for you is "copay program providers"

You then want to track each word on its own? or are you trying to work out the long trail options?

As I'm just trying to work out what bored search teams for you is.

[DmitriiK]

Hello, my friend.

I think you are mistaken. Moz, indeed, tracks rankings for broad match. And it makes sense, since users usually google without putting any google search operators (like double quotes).

And here is the proof: I have two searches for how car fast - broad and exact. I used nonsense phrase on purpose. Then i went to moz rank tracker and did the same search. The results show that MOZ does indeed broad search.

See screenshots attached.

OOzNW

[controlyours]

Well, hopefully this provides more details: We have Lashgroup in as one of our competitors and for the keyword phrase: "copay program providers" moz.com is saying that Lashgroup is 51+ although when searching that phrase in Chrome using incognito I see a link to the Lasgroup website as the #1 link in the search results page. So...what's up with that? Am I missing something?

[DmitriiK]

Hmm..

I tried to recreate the results you're talking about and here is what i get:

chrome - ranks #1

moz - ranks #1

Check the attachment

dC4pt

[DmitriiK]

Are you checking moz's rank tracker or ranking report in campaign?

If it's in campaign, then it might be due to weekly updates - rankings are not updated every day, so 51+ rank might be from previous week (or even month if you're looking at monthly report).

[controlyours]

I am looking at a report from a campaign but I don't think it's a time based error. I think Lashgroup has been #1 position for these search terms for quite a while.

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[DmitriiK]

Alright, i think i found your problem.

Do you have lashgroup campaign set up for http://lashgroup.com?

instead of http://www.lashgroup.com? Do you have proper redirects from non-www to www version (or vice versa)?

Check screenshots.

P.S. As far as i understand, moz is looking for exact match of domain when retrieving rankings for your reports. so, www and non-www make a lot of difference.

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[controlyours]

Ahh! I bet that's it! I did have http://lashgroup.com in originally and then changed it but not until that report had been generated. Good eye! So can I initiate another report or do I need to wait another week or whatever?

[DmitriiK]

I believe if you just set it up, it will run report next day (or in two days), but then it's gonna be weekly. I don't think there is a way to force to update reports.

[controlyours]

Okay got it! Thank you!